Lightfoot Branding http://www.lightfootbranding.com/index.php/articles/ Branding advice and resources for self-starters en Copyright 2011 2011-09-04T15:13:40+00:00 Delight your customer: A Liverpool branding company’s bright video http://www.lightfootbranding.com/index.php/articles/delight-your-customer-a-liverpool-branding-companys-intro-video/ http://www.lightfootbranding.com/index.php/articles/delight-your-customer-a-liverpool-branding-companys-intro-video/#When:14:13:40Z; A beautiful example of how to bring a concept to life: a branding company walks you through the key elements of their (and most branding companies’!) process.

This from Uniform:

Philosophy… ]]> Exercises, reading assignments, Textbooks, field notes, READY 2011-09-04T14:13:40+00:00 7 Tips for Startup Marketing http://www.lightfootbranding.com/index.php/articles/7-tips-for-startup-marketing/ http://www.lightfootbranding.com/index.php/articles/7-tips-for-startup-marketing/#When:18:45:50Z; Last week, I got to talk with some of the bright minds hard at work at the Durham Startup Stampede. The Stampede is a startup incubator with a downtown rejuvenation thrown in for a twist. Two months of rent-free space right downtown. Opportunities to meet investors, experts and advisors. Inspire each other in a friendly, coworking environment.

The Stampede concludes today. But many will stay in downtown to continue their ventures. As a ‘good luck’ present to all the participants and other startups everywhere striving for their success, here’s a quick 7-point tips/things I learned and observed that I think applies to the unique challenge of marketing a startup.

]]> Textbooks, field notes, lessons learned, Reviews & Summaries, questions & answers, LAUNCH 2011-05-31T18:45:50+00:00 How I Name Things http://www.lightfootbranding.com/index.php/articles/how-i-name-things/ http://www.lightfootbranding.com/index.php/articles/how-i-name-things/#When:15:17:10Z; When I started out as a graphic designer (well, more like a greeting-cards/t-shirt/brochure/logo hack) nearly two decades ago, I never thought I’d be getting paid for, never mind interested in, naming things. But now, naming is a big part of what we do. The more I learned about branding and identity design, the more I realized naming is a hugely important part of creating a compelling brand…

]]> Textbooks, case studies, lessons learned, GO 2011-01-24T15:17:10+00:00 Can you be the shirt-less dancing guy? http://www.lightfootbranding.com/index.php/articles/can-you-be-the-shirt-less-dancing-guy/ http://www.lightfootbranding.com/index.php/articles/can-you-be-the-shirt-less-dancing-guy/#When:03:11:42Z; Something interesting that I stumbled on today…

Very thought-provoking commentary/interpretations (check out the blog posts by others below), but my personal lesson number one would be:

… ]]> Exercises, warm-up, Textbooks, case studies 2011-01-11T03:11:42+00:00 Get it out now! http://www.lightfootbranding.com/index.php/articles/get-it-out-now/ http://www.lightfootbranding.com/index.php/articles/get-it-out-now/#When:05:20:04Z; This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering