LAUNCH III report, IV coming up
LAUCH REPORT
At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!
LAUNCH is a small business branding and marketing forum. Each month, we pick a theme or a topic to discuss, with guest speakers, and have a dialogue session on the subject. The theme for May LAUNCH, our third, was “being small”. Some points discussed:
- There are things you can do today with just a few people that we couldn’t do ten years ago, thanks to technology.
- Small businesses can really put “customer first” into practice, and personality into their business.
- Collaboration between small operators are going to be a key factor in succeeding in the new economy.
- Network and build relationships. Anywhere can be a source of potential connections, not just on-line. Social networking sites such as Facebook and Twitter are just tools; you need to develop contents, marketing ideas first, and cultivate relationships.
- Blogging. It’s a form of social networking. Try and generate conversations, rather than think of it as a broadcast.
- Events. Use it to generate buzz. Create subtly branded events to show off your personality. You can sponsor one, too.
As usual, there’s a series of Twitter posts that I wrote immediately afterward (click the image to the left to see the series).
The next LAUNCH is coming up on Friday, June 26.
We will be talking about blogging. Blogging has become a de facto standard in any business’ marketing toolbox. But how do we get more effective in blogging? How do we get more people to read our blogs, and how does that translate to our sales? Come and find out. More details will be posted here soon…
