Focus focus focus
Jim Collins’ book Good to Great reminded me of Warren Buffet’s “circle of competence.”
Buffet says don’t veer outside of the bounds of the stuff you’re best at.
Keep your focus tight and don’t waver.
Concentrate your efforts doing what you’re good at and what comes naturally to you.
Do that, and that only.
Good to Great’s author, former business school professor Jim Collins, talks about “piercing clarity.” Here’s what he says in his book about the central idea, the “hedgehog concept”:
The essence of a Hedgehog Concept is to attain piercing clarity about how to produce the best long-term results, and then exercising the relentless discipline to say, “No thank you” to opportunities that fail the hedgehog test.
When we examined the Hedgehog Concepts of the good-to-great companies, we found they reflected deep understanding of three intersecting circles:
1) what you are deeply passionate about,
2) what you can be the best in the world at, and
3) what best drives your economic engine.—Jim Collins, Good to Great
About the world in 2009
Authenticity will separate you out in this day and age. Shiny and loud worked in the 1980s. Clever and quirky in the 1990s.
But today people are flooded with shinyloudcleverquirky and are glad to welcome real.
