Lesson from a Hipster Brand Mogul
This from Gavin McInnes, co-founder of Vice Magazine:
Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…
category archive: warm-up
7 posts
The Three Questions You Need to Answer Before You Brand Your Business
Before you decide you need a new brand, or revamp an old one, certainly before you start any design process: you first need to clarify what your brand stands for, just how your service or product is unique. This is essential for any successful design project or marketing plan.
It just takes three questions.
“LAUNCH”: lightfoot brand workshop series kicks off next Friday
Could you use more business, right now?
Do you believe that the right branding and marketing moves can move you closer to your goals?
Is the lack of time and money holding you back?
If the…
Seamless
Design Kompany made a web site for a client who told us she turns 90% of calls from web visitors into sales.
This illuminates the fact that not only…
Don’t mix brown
One of the books anyone looking to DIY branding should get a hold of is Designing Brand Identity
Before you launch a…
Do I need a fancy business card?
One of the first thing you consider when you are starting a business of any kind is, “what would my BUSINESS CARD look like?” Dipika Kohli explains how to go about getting your business cards designed and printed smartly.
Are you hurting for business, right now? 10 things you can do to amp up this month
As a small business owner, I realize finding and keeping customers is something I should be working on continuously, whether the economy is doing well or not.
But this new year brings a lot of hand-wringing about what’s to come. If chats with other business owners are anything to go by, that is.
The pressure is on
People are asking: Will I be able to grow my business as much as I hope to, and will I be able to make a difference in more people’s lives? How do I reach more people? Will anyone care?
Sound familiar?
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