Psychographics
When I went to the Urban Craft Uprising event at Seattle Center a couple years ago, I was in a sea of people who were exactly someone’s ideal customer.
If you’re a…
category archive: Textbooks
34 posts
Case studies, field notes, war stories and lessons learned.
Discontent as catalyst
I was reading this article called ‘10 Ways to Identify a Leader’ and this note about the “constructive spirit of discontent” has stayed with me for days.
Here’s what author Fred Smith wrote about the National…
What I learned about branding from newspaper design
Critique is going to happen. Just like when you launch your new brand, someone’s gonna tell you they think green is dumb.
Pressing Go
In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.
We asked Debbi how any business ought to think through strategy.
