Know Yourself
Speaking of asking yourself questions: this from a successful lawyer, via Dirty Lawndry (Thanks Karrie!):
“Define yourself first, then focus on your business or solo practice. Until you know yourself -…
category archive: Textbooks
30 posts
Case studies, field notes, war stories and lessons learned.
Daring to Succeed
Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…
No Logo Branding: LAUNCH discussion next Friday
Would you dare start a new company without a logo*? No?
Why not?
No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…
Why Take Risks: Ravenna Third Place
The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…
Field report: LAUNCH last Friday!
Launch was a rousing success!
DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…
Being A Good Host
Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…
Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.
Social Media update II: from SXSW09
Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s Tribes
Redefining Branding
How do we make talking about branding engaging? One way is to make it clear what it is that we are talking about. Design Kompany’s Akira Morita tells us a slightly new way to define “branding”.
Why do people hate the term branding?
If you want to be heard, whisper
When Design Kompany was based in Ireland, Akira and I hosted a party.
We lived deep in the heart of the Republic, the southwest tip of County Cork. In fact, it was the furthest away from…
Extreme elevator pitch, anyone?
I just stumbled on this web site called 12seconds.tv: a short-form only video sharing. Is it relevant to you? There are, in fact, a few things you can learn from it.
