Get it out now!
This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering Read On...
category archive: Textbooks
30 posts
Case studies, field notes, war stories and lessons learned.
Twitter: business or personal?
Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:
Having a…
Are you listening?
By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”
Yes. And yes. Those are good realizations.…
7 Marketing tips
Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…
Lesson from a Hipster Brand Mogul
This from Gavin McInnes, co-founder of Vice Magazine:
Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…
Writing for the web: tips
Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.
LAUNCH III report, IV coming up
At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!
What I really think about when I think of logos
In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.
LAUNCH III on May 29, on being SMALL
Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?
Duh, obviously not.
I believe that being…
LAUNCH II: Report
Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.
16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.
Want to hear what it was like? Download the mp3 of this session (edited down to around 30 min).
