Delight your customer: A Liverpool branding company’s bright video
A beautiful example of how to bring a concept to life: a branding company walks you through the key elements of their (and most branding companies’!) process.
This from Uniform:
category archive: Textbooks
34 posts
Case studies, field notes, war stories and lessons learned.
7 Tips for Startup Marketing
Last week, I got to talk with some of the bright minds hard at work at the Durham Startup Stampede. The Stampede is a startup incubator with a downtown rejuvenation thrown in for a twist. Two months of rent-free space right downtown. Opportunities to meet investors, experts and advisors. Inspire each other in a friendly, coworking environment.
The Stampede concludes today. But many will stay in downtown to continue their ventures. As a ‘good luck’ present to all the participants and other startups everywhere striving for their success, here’s a quick 7-point tips/things I learned and observed that I think applies to the unique challenge of marketing a startup.
How I Name Things
When I started out as a graphic designer (well, more like a greeting-cards/t-shirt/brochure/logo hack) nearly two decades ago, I never thought I’d be getting paid for, never mind interested in, naming things. But now, naming is a big part of what we do. The more I learned about branding and identity design, the more I realized naming is a hugely important part of creating a compelling brand…
Can you be the shirt-less dancing guy?
Something interesting that I stumbled on today…
Very thought-provoking commentary/interpretations (check out the blog posts by others below), but my personal lesson number one would be:
…Get it out now!
This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering Read On...
Twitter: business or personal?
Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:
Having a…
Are you listening?
By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”
Yes. And yes. Those are good realizations.…
7 Marketing tips
Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…
Lesson from a Hipster Brand Mogul
This from Gavin McInnes, co-founder of Vice Magazine:
Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…
Writing for the web: tips
Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.
