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LAUNCH II: Report

Filed in: Quick Tips |  Textbooks |  field notes |  LAUNCH |  READY |  SET | 
Posted on Tue, May 05, 2009, by Akira Morita

Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.

16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.

Want to hear what it was like? Download the mp3 of this session (edited down to around 30 min).

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Brand called Obama, and What We Can Learn from It.

Filed in: Textbooks |  case studies |  SET |  GO | 
Posted on Mon, Feb 02, 2009, by Akira Morita

Did you watch his “Weekly Address” yet? Our new president is a “brand.” What entrepreneurs can learn from his example…

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Don’t mix brown

Filed in: Exercises |  warm-up |  SET | 
Posted on Wed, Jan 28, 2009, by Dipika Kohli

One of the books anyone looking to DIY branding should get a hold of is Designing Brand Identity by Alina Wheeler.

Before you launch a…

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What I learned about branding from newspaper design

Filed in: Quick Tips |  Textbooks |  lessons learned |  SET | 
Posted on Fri, Jan 23, 2009, by Dipika Kohli

Critique is going to happen. Just like when you launch your new brand, someone’s gonna tell you they think green is dumb. 

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