Regular digests of lightfoot lessons, with links to further readings.
Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:
Having a…
Some things have changed since we’ve started Lightfoot Branding. This post is the first of a series that I will run in the next few weeks where I share my ideas and map out the next steps for this project.
Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…
At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!
An interesting interview with Jeff Fisher, a prominent identity designer of the last couple of decades. There’s a strong defense of “hiring a professional” in logo design in the middle there. Good to know the other…
In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.
Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?
Duh, obviously not.
I believe that being…
Would you dare start a new company without a logo*? No?
Why not?
No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…
In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.
We asked Debbi how any business ought to think through strategy.
