Articles

image

category archive: Reviews & Summaries

9 posts

Regular digests of lightfoot lessons, with links to further readings.

Twitter: business or personal?

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Wed, May 19, 2010, by Akira Morita

Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:

Having a…

Read On...

Comment on This (0 so far) Trackbacks (0)

Changes That Are Afoot

Filed in: Reviews & Summaries |  READY | 
Posted on Mon, Apr 05, 2010, by Akira Morita

Some things have changed since we’ve started Lightfoot Branding. This post is the first of a series that I will run in the next few weeks where I share my ideas and map out the next steps for this project.

Read On...

Comment on This (0 so far) Trackbacks (0)

7 Marketing tips

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  lessons learned |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Tue, Mar 23, 2010, by Akira Morita

Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…

Read On...

Comment on This (1 so far) Trackbacks (0)

LAUNCH III report, IV coming up

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  feedback |  LAUNCH |  READY | 
Posted on Mon, Jun 15, 2009, by Akira Morita

At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!

Read On...

Comment on This (0 so far) Trackbacks (0)

In defense of logo design

Filed in: Quick Tips |  Reviews & Summaries |  feedback |  questions & answers | 
Posted on Sat, Jun 06, 2009, by Akira Morita

An interesting interview with Jeff Fisher, a prominent identity designer of the last couple of decades. There’s a strong defense of “hiring a professional” in logo design in the middle there. Good to know the other…

Read On...

Comment on This (0 so far) Trackbacks (0)

What I really think about when I think of logos

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  feedback |  LAUNCH | 
Posted on Thu, Jun 04, 2009, by Akira Morita

In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.

Read On...

Comment on This (3 so far) Trackbacks (0)

LAUNCH III on May 29, on being SMALL

Filed in: Textbooks |  case studies |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Tue, May 19, 2009, by Akira Morita

Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?

Duh, obviously not.

I believe that being…

Read On...

Comment on This (0 so far) Trackbacks (0)

No Logo Branding: LAUNCH discussion next Friday

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

Read On...

Comment on This (0 so far) Trackbacks (0)

Pressing Go

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  questions & answers |  READY | 
Posted on Tue, Jan 20, 2009, by Dipika Kohli

In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.

We asked Debbi how any business ought to think through strategy.

Read On...

Comment on This (0 so far) Trackbacks (0)

Page 1 of 1 pages

<< Back to main