Field report: LAUNCH last Friday!
Launch was a rousing success!
DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…
category archive: READY
19 posts
Step one of the cycle is READY, where you deeply consider and visualize yourself and your business. Who are you? What do you do? Who cares?
Redefining Branding
How do we make talking about branding engaging? One way is to make it clear what it is that we are talking about. Design Kompany’s Akira Morita tells us a slightly new way to define “branding”.
Why do people hate the term branding?
“LAUNCH”: lightfoot brand workshop series kicks off next Friday
Could you use more business, right now?
Do you believe that the right branding and marketing moves can move you closer to your goals?
Is the lack of time and money holding you back?
If the…
Focus focus focus
Keep your focus tight and don’t waver.
Concentrate your efforts doing what you’re good at and what comes naturally to you.
Do that, and that only.
Seamless
Design Kompany made a web site for a client who told us she turns 90% of calls from web visitors into sales.
This illuminates the fact that not only…
Psychographics
When I went to the Urban Craft Uprising event at Seattle Center a couple years ago, I was in a sea of people who were exactly someone’s ideal customer.
If you’re a…
Discontent as catalyst
I was reading this article called ‘10 Ways to Identify a Leader’ and this note about the “constructive spirit of discontent” has stayed with me for days.
Here’s what author Fred Smith wrote about the National…
Are you hurting for business, right now? 10 things you can do to amp up this month
As a small business owner, I realize finding and keeping customers is something I should be working on continuously, whether the economy is doing well or not.
But this new year brings a lot of hand-wringing about what’s to come. If chats with other business owners are anything to go by, that is.
The pressure is on
People are asking: Will I be able to grow my business as much as I hope to, and will I be able to make a difference in more people’s lives? How do I reach more people? Will anyone care?
Sound familiar?
Pressing Go
In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.
We asked Debbi how any business ought to think through strategy.
