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category archive: READY

16 posts

Step one of the cycle is READY, where you deeply consider and visualize yourself and your business. Who are you? What do you do? Who cares?

Lesson from a Hipster Brand Mogul

Filed in: Quick Tips |  Exercises |  warm-up |  Textbooks |  lessons learned |  READY | 
Posted on Tue, Dec 22, 2009, by Akira Morita

This from Gavin McInnes, co-founder of Vice Magazine:

Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…

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LAUNCH III report, IV coming up

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  feedback |  LAUNCH |  READY | 
Posted on Mon, Jun 15, 2009, by Akira Morita

At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!

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Almost free “video profile”

Filed in: Quick Tips |  READY |  GO | 
Posted on Tue, May 05, 2009, by Akira Morita

Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…

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LAUNCH II: Report

Filed in: Quick Tips |  Textbooks |  field notes |  LAUNCH |  READY |  SET | 
Posted on , by Akira Morita

Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.

16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.

Want to hear what it was like? Download the mp3 of this session (edited down to around 30 min).

 

 

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Know Yourself

Filed in: Textbooks |  case studies |  READY | 
Posted on Fri, May 01, 2009, by Akira Morita

Speaking of asking yourself questions: this from a successful lawyer, via Dirty Lawndry (Thanks Karrie!):

“Define yourself first, then focus on your business or solo practice. Until you know yourself -…

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The Three Questions You Need to Answer Before You Brand Your Business

Filed in: Exercises |  warm-up |  homework |  READY | 
Posted on Thu, Apr 30, 2009, by Akira Morita

Before you decide you need a new brand, or revamp an old one, certainly before you start any design process: you first need to clarify what your brand stands for, just how your service or product is unique. This is essential for any successful design project or marketing plan.

It just takes three questions.

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Daring to Succeed

Filed in: Textbooks |  case studies |  lessons learned |  READY | 
Posted on Wed, Apr 29, 2009, by Akira Morita

Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…

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Field report: LAUNCH last Friday!

Filed in: Textbooks |  field notes |  LAUNCH |  READY | 
Posted on Tue, Mar 31, 2009, by Akira Morita

Launch was a rousing success!

DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…

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Redefining Branding

Filed in: Textbooks |  READY | 
Posted on Wed, Mar 18, 2009, by Akira Morita

How do we make talking about branding engaging? One way is to make it clear what it is that we are talking about. Design Kompany’s Akira Morita tells us a slightly new way to define “branding”.

Why do people hate the term branding?

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“LAUNCH”: lightfoot brand workshop series kicks off next Friday

Filed in: Exercises |  warm-up |  LAUNCH |  READY | 
Posted on Mon, Mar 16, 2009, by Akira Morita

Could you use more business, right now?

Do you believe that the right branding and marketing moves can move you closer to your goals?

Is the lack of time and money holding you back?

If the…

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