Invocation of a song
I’ve been reading and re-reading a book titled War of Art by Steven Pressfield
category archive: READY
18 posts
Step one of the cycle is READY, where you deeply consider and visualize yourself and your business. Who are you? What do you do? Who cares?
Changes That Are Afoot
Some things have changed since we’ve started Lightfoot Branding. This post is the first of a series that I will run in the next few weeks where I share my ideas and map out the next steps for this project.
Lesson from a Hipster Brand Mogul
This from Gavin McInnes, co-founder of Vice Magazine:
Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…
LAUNCH III report, IV coming up
At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!
Almost free “video profile”
Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…
LAUNCH II: Report
Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.
16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.
Want to hear what it was like? Download the mp3 of this session (edited down to around 30 min).
Know Yourself
Speaking of asking yourself questions: this from a successful lawyer, via Dirty Lawndry (Thanks Karrie!):
“Define yourself first, then focus on your business or solo practice. Until you know yourself -…
The Three Questions You Need to Answer Before You Brand Your Business
Before you decide you need a new brand, or revamp an old one, certainly before you start any design process: you first need to clarify what your brand stands for, just how your service or product is unique. This is essential for any successful design project or marketing plan.
It just takes three questions.
Daring to Succeed
Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…
Field report: LAUNCH last Friday!
Launch was a rousing success!
DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…
