Are you listening?
By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”
Yes. And yes. Those are good realizations.…
category archive: Quick Tips
21 posts
How to brand yourself, in small, measured steps. Tips you can act on right now.
Lesson from a Hipster Brand Mogul
This from Gavin McInnes, co-founder of Vice Magazine:
Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…
Why You Should Spend More, Not Less
As anyone who knows marketing would tell you (and it’s not because they are in marketing, by the way), you need to spend more on marketing when economy’s slow, not less.
Why?
- You need…
Writing for the web: tips
Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.
In defense of logo design
An interesting interview with Jeff Fisher, a prominent identity designer of the last couple of decades. There’s a strong defense of “hiring a professional” in logo design in the middle there. Good to know the other…
Almost free “video profile”
Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…
LAUNCH II: Report
Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.
16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.
Want to hear what it was like? Download the mp3 of this session (edited down to around 30 min).
Instant Make-Over for your Blog
Here’s a list of free and not-quite-free Wordpress “themes.” A theme is a set of files that you can download and then install into your wordpress blog that instantly change the blog’s “look and feel.” You…
Webinar on Social Media Tomorrow
Six Apart, the company that makes Movable Type, Typepad and Vox blogging platforms, is offering a free web seminar on Social Media tomorrow, at 10AM (PST). Not sure if there’ll be lots of pitch (e.g., “use…
Being A Good Host
Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…
Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.
