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Durham Startup Stampede

category archive: questions & answers

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7 Tips for Startup Marketing

Filed in: Textbooks |  field notes |  lessons learned |  Reviews & Summaries |  questions & answers |  LAUNCH | 
Posted on Tue, May 31, 2011, by Akira Morita

Last week, I got to talk with some of the bright minds hard at work at the Durham Startup Stampede. The Stampede is a startup incubator with a downtown rejuvenation thrown in for a twist. Two months of rent-free space right downtown. Opportunities to meet investors, experts and advisors. Inspire each other in a friendly, coworking environment.

The Stampede concludes today. But many will stay in downtown to continue their ventures. As a ‘good luck’ present to all the participants and other startups everywhere striving for their success, here’s a quick 7-point tips/things I learned and observed that I think applies to the unique challenge of marketing a startup.

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Twitter: business or personal?

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Wed, May 19, 2010, by Akira Morita

Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:

Having a…

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7 Marketing tips

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  lessons learned |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Tue, Mar 23, 2010, by Akira Morita

Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…

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In defense of logo design

Filed in: Quick Tips |  Reviews & Summaries |  feedback |  questions & answers | 
Posted on Sat, Jun 06, 2009, by Akira Morita

An interesting interview with Jeff Fisher, a prominent identity designer of the last couple of decades. There’s a strong defense of “hiring a professional” in logo design in the middle there. Good to know the other…

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LAUNCH III on May 29, on being SMALL

Filed in: Textbooks |  case studies |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Tue, May 19, 2009, by Akira Morita

Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?

Duh, obviously not.

I believe that being…

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No Logo Branding: LAUNCH discussion next Friday

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

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Pressing Go

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  questions & answers |  READY | 
Posted on Tue, Jan 20, 2009, by Dipika Kohli

In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.

We asked Debbi how any business ought to think through strategy.

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