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In defense of logo design

Filed in: Quick Tips |  Reviews & Summaries |  feedback |  questions & answers | 
Posted on Fri, Jun 05, 2009, by Akira Morita

An interesting interview with Jeff Fisher, a prominent identity designer of the last couple of decades. There’s a strong defense of “hiring a professional” in logo design in the middle there. Good to know the other…

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LAUNCH III on May 29, on being SMALL

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Posted on Tue, May 19, 2009, by Akira Morita

Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?

Duh, obviously not.

I believe that being…

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No Logo Branding: LAUNCH discussion next Friday

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Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

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Pressing Go

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  questions & answers |  READY | 
Posted on Tue, Jan 20, 2009, by Dipika Kohli

In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.

We asked Debbi how any business ought to think through strategy.