Lightfoot Branding | Articles | 7 Tips for Startup Marketing

category archive: lessons learned

14 posts

7 Tips for Startup Marketing

Last week, I got to talk with some of the bright minds hard at work at the Durham Startup Stampede. The Stampede is a startup incubator with a downtown rejuvenation thrown in for a twist. Two months of rent-free space right downtown. Opportunities to meet investors, experts and advisors. Inspire each other in a friendly, coworking environment.

The Stampede concludes today. But many will stay in downtown to continue their ventures. As a ‘good luck’ present to all the participants and other startups everywhere striving for their success, here’s a quick 7-point tips/things I learned and observed that I think applies to the unique challenge of marketing a startup.

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How I Name Things

Filed in: Textbooks | case studies | lessons learned | GO |
Posted on Mon, Jan 24, 2011, by Akira Morita

When I started out as a graphic designer (well, more like a greeting-cards/t-shirt/brochure/logo hack) nearly two decades ago, I never thought I’d be getting paid for, never mind interested in, naming things. But now, naming is a big part of what we do. The more I learned about branding and identity design, the more I realized naming is a hugely important part of creating a compelling brand…

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Get it out now!

Filed in: Textbooks | lessons learned | GO |
Posted on Sat, Jun 05, 2010, by Akira Morita

This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering Read On...

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7 Marketing tips

Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…

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Lesson from a Hipster Brand Mogul

This from Gavin McInnes, co-founder of Vice Magazine:

Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…
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LAUNCH III report, IV coming up

At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!

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What I really think about when I think of logos

In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.

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Daring to Succeed

Filed in: Textbooks | case studies | lessons learned | READY |
Posted on Wed, Apr 29, 2009, by Akira Morita

Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…

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