Lesson from a Hipster Brand Mogul
This from Gavin McInnes, co-founder of Vice Magazine:
Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…
category archive: lessons learned
10 posts
LAUNCH III report, IV coming up
At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!
What I really think about when I think of logos
In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.
Daring to Succeed
Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…
Being A Good Host
Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…
Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.
If you want to be heard, whisper
When Design Kompany was based in Ireland, Akira and I hosted a party.
We lived deep in the heart of the Republic, the southwest tip of County Cork. In fact, it was the furthest away from…
Five ways to fly high over time
Here are five things you can do to stay in it for the long haul.
5. Adapt. Be open to the idea of shifting your intended focus. You don’t know when you’re starting exactly who…
Focus focus focus
Keep your focus tight and don’t waver.
Concentrate your efforts doing what you’re good at and what comes naturally to you.
Do that, and that only.
What I learned about branding from newspaper design
Critique is going to happen. Just like when you launch your new brand, someone’s gonna tell you they think green is dumb.
Pressing Go
In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.
We asked Debbi how any business ought to think through strategy.
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