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category archive: lessons learned

12 posts

Get it out now!

Filed in: Textbooks |  lessons learned |  GO | 
Posted on Sat, Jun 05, 2010, by Akira Morita

This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering Read On...

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7 Marketing tips

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  lessons learned |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Tue, Mar 23, 2010, by Akira Morita

Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…

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Lesson from a Hipster Brand Mogul

Filed in: Quick Tips |  Exercises |  warm-up |  Textbooks |  lessons learned |  READY | 
Posted on Tue, Dec 22, 2009, by Akira Morita

This from Gavin McInnes, co-founder of Vice Magazine:

Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…

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LAUNCH III report, IV coming up

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  feedback |  LAUNCH |  READY | 
Posted on Mon, Jun 15, 2009, by Akira Morita

At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!

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What I really think about when I think of logos

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  feedback |  LAUNCH | 
Posted on Thu, Jun 04, 2009, by Akira Morita

In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.

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Daring to Succeed

Filed in: Textbooks |  case studies |  lessons learned |  READY | 
Posted on Wed, Apr 29, 2009, by Akira Morita

Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…

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Being A Good Host

Filed in: Quick Tips |  Exercises |  reading assignments |  Textbooks |  lessons learned |  GO | 
Posted on Wed, Mar 25, 2009, by Akira Morita

Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…

Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.

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If you want to be heard, whisper

Filed in: Textbooks |  lessons learned | 
Posted on Fri, Mar 13, 2009, by Dipika Kohli

When Design Kompany was based in Ireland, Akira and I hosted a party.

We lived deep in the heart of the Republic, the southwest tip of County Cork. In fact, it was the furthest away from…

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Five ways to fly high over time

Filed in: Quick Tips |  Textbooks |  lessons learned | 
Posted on Fri, Feb 20, 2009, by Dipika Kohli

Here are five things you can do to stay in it for the long haul.

5. Adapt.  Be open to the idea of shifting your intended focus. You don’t know when you’re starting exactly who…

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Focus focus focus

Filed in: Exercises |  reading assignments |  Textbooks |  lessons learned |  READY | 
Posted on Tue, Feb 10, 2009, by Dipika Kohli

Keep your focus tight and don’t waver.

Concentrate your efforts doing what you’re good at and what comes naturally to you.

Do that, and that only.

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