category archive: LAUNCH
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Posted on Tue, May 31, 2011,
by Akira Morita
Last week, I got to talk with some of the bright minds hard at work at the Durham Startup Stampede. The Stampede is a startup incubator with a downtown rejuvenation thrown in for a twist. Two months of rent-free space right downtown. Opportunities to meet investors, experts and advisors. Inspire each other in a friendly, coworking environment.
The Stampede concludes today. But many will stay in downtown to continue their ventures. As a ‘good luck’ present to all the participants and other startups everywhere striving for their success, here’s a quick 7-point tips/things I learned and observed that I think applies to the unique challenge of marketing a startup.
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Posted on Thu, Jun 18, 2009,
by Akira Morita
LAUNCH is a marketing workshop.
Every month on the last Friday morning, we sit down with a group of motivated small business owners and marketing professionals, and exchange ideas and thoughts. Topics change monthly, but are…
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Posted on Mon, Jun 15, 2009,
by Akira Morita
At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!
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Posted on Thu, Jun 04, 2009,
by Akira Morita
In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.
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Posted on Tue, May 19, 2009,
by Akira Morita
Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?
Duh, obviously not.
I believe that being…
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Posted on Tue, May 05, 2009,
by Akira Morita
Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.
16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.
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Posted on Thu, Apr 16, 2009,
by Akira Morita
Would you dare start a new company without a logo*? No?
Why not?
No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…
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Posted on Tue, Mar 31, 2009,
by Akira Morita
Launch was a rousing success!
DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…
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Posted on Mon, Mar 16, 2009,
by Akira Morita
Could you use more business, right now?
Do you believe that the right branding and marketing moves can move you closer to your goals?
Is the lack of time and money holding you back?
If the…
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