Instant Make-Over for your Blog
Here’s a list of free and not-quite-free Wordpress “themes.” A theme is a set of files that you can download and then install into your wordpress blog that instantly change the blog’s “look and feel.” You…
category archive: GO
23 posts
Step 3: Now you can press GO. This is where you consider your promotions, web and live presence. Then, go back to READY as needed for any adjustment.
No Logo Branding: LAUNCH discussion next Friday
Would you dare start a new company without a logo*? No?
Why not?
No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…
Why Take Risks: Ravenna Third Place
The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…
Being A Good Host
Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…
Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.
Hosting? Make Time to Plan
Design Kompany’s Dipika Kohli makes a case for a good party
Social Media update II: from SXSW09
Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s Tribes
Social Networking: is it for you?
I just got back from a really good (free!) forum hosted by the hard-working folks at NWEN. Ian Lurie of internet marketing company Portent Interactive, Nathan Kaiser of entrepreneurship blog npost.com, Nick Huzar of social media site Konnects.com were on hand to answer questions such as “is it all worth it? (yes, but don’t try to cash in right away)”. I missed the first few points, but here’s what I gathered in a bullet points.
On-line Advertising: A Great Idea?
I just attended a seminar on “digital marketing.” The lowdown: If you are a business selling goods and services to a local clientele, on-line “neighborhood” blogs can be a great way to market yourself. But you need a good plan.
Why You Should NOT Advertise
Did you watch the Superbowl? Well, I didn’t (I was never a big sports fan. For my partner Dipika, though, it’s a different story), but I watched some of the ads…
Brand called Obama, and What We Can Learn from It.
Did you watch his “Weekly Address” yet? Our new president is a “brand.” What entrepreneurs can learn from his example…
