Step 3: Now you can press GO. This is where you consider your promotions, web and live presence. Then, go back to READY as needed for any adjustment.
When I started out as a graphic designer (well, more like a greeting-cards/t-shirt/brochure/logo hack) nearly two decades ago, I never thought I’d be getting paid for, never mind interested in, naming things. But now, naming is a big part of what we do. The more I learned about branding and identity design, the more I realized naming is a hugely important part of creating a compelling brand…
This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering Read On...
Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:
Having a…
By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”
Yes. And yes. Those are good realizations.…
Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…
As anyone who knows marketing would tell you (and it’s not because they are in marketing, by the way), you need to spend more on marketing when economy’s slow, not less.
Why?
Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.
Every month on the last Friday morning, we sit down with a group of motivated small business owners and marketing professionals, and exchange ideas and thoughts. Topics change monthly, but are…
Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?
Duh, obviously not.
I believe that being…
Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…
