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category archive: GO

22 posts

Step 3: Now you can press GO. This is where you consider your promotions, web and live presence. Then, go back to READY as needed for any adjustment.

Get it out now!

Filed in: Textbooks |  lessons learned |  GO | 
Posted on Sat, Jun 05, 2010, by Akira Morita

This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering Read On...

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Twitter: business or personal?

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Wed, May 19, 2010, by Akira Morita

Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:

Having a…

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Are you listening?

Filed in: Quick Tips |  Textbooks |  field notes |  GO | 
Posted on Sat, May 01, 2010, by Akira Morita

By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”

Yes. And yes. Those are good realizations.…

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7 Marketing tips

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  lessons learned |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Tue, Mar 23, 2010, by Akira Morita

Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…

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Why You Should Spend More, Not Less

Filed in: Quick Tips |  GO | 
Posted on Mon, Dec 21, 2009, by Akira Morita

As anyone who knows marketing would tell you (and it’s not because they are in marketing, by the way), you need to spend more on marketing when economy’s slow, not less.

Why?

  1. You need…

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Writing for the web: tips

Filed in: Quick Tips |  Textbooks |  field notes |  GO | 
Posted on Fri, Jun 26, 2009, by Akira Morita

Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.

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LAUNCH IV: BLOGonomics!

Filed in: Exercises |  LAUNCH |  GO | 
Posted on Thu, Jun 18, 2009, by Akira Morita

LAUNCH is a marketing workshop.

Every month on the last Friday morning, we sit down with a group of motivated small business owners and marketing professionals, and exchange ideas and thoughts. Topics change monthly, but are…

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LAUNCH III on May 29, on being SMALL

Filed in: Textbooks |  case studies |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Tue, May 19, 2009, by Akira Morita

Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?

Duh, obviously not.

I believe that being…

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Almost free “video profile”

Filed in: Quick Tips |  READY |  GO | 
Posted on Wed, May 06, 2009, by Akira Morita

Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…

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Instant Make-Over for your Blog

Filed in: Quick Tips |  GO | 
Posted on Tue, May 05, 2009, by Akira Morita

Here’s a list of free and not-quite-free Wordpress “themes.”  A theme is a set of files that you can download and then install into your wordpress blog that instantly change the blog’s “look and feel.” You…

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