Why You Should Spend More, Not Less
As anyone who knows marketing would tell you (and it’s not because they are in marketing, by the way), you need to spend more on marketing when economy’s slow, not less.
Why?
- You need…
category archive: GO
18 posts
Step 3: Now you can press GO. This is where you consider your promotions, web and live presence. Then, go back to READY as needed for any adjustment.
Writing for the web: tips
Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.
LAUNCH IV: BLOGonomics!
LAUNCH is a marketing workshop.
Every month on the last Friday morning, we sit down with a group of motivated small business owners and marketing professionals, and exchange ideas and thoughts. Topics change monthly, but are…
LAUNCH III on May 29, on being SMALL
Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?
Duh, obviously not.
I believe that being…
Almost free “video profile”
Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…
Instant Make-Over for your Blog
Here’s a list of free and not-quite-free Wordpress “themes.” A theme is a set of files that you can download and then install into your wordpress blog that instantly change the blog’s “look and feel.” You…
No Logo Branding: LAUNCH discussion next Friday
Would you dare start a new company without a logo*? No?
Why not?
No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…
Why Take Risks: Ravenna Third Place
The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…
Being A Good Host
Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…
Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.
Hosting? Make Time to Plan
Design Kompany’s Dipika Kohli makes a case for a good party
