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category archive: GO

18 posts

Step 3: Now you can press GO. This is where you consider your promotions, web and live presence. Then, go back to READY as needed for any adjustment.

Why You Should Spend More, Not Less

Filed in: Quick Tips |  GO | 
Posted on Mon, Dec 21, 2009, by Akira Morita

As anyone who knows marketing would tell you (and it’s not because they are in marketing, by the way), you need to spend more on marketing when economy’s slow, not less.

Why?

  1. You need…

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Writing for the web: tips

Filed in: Quick Tips |  Textbooks |  field notes |  GO | 
Posted on Fri, Jun 26, 2009, by Akira Morita

Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.

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LAUNCH IV: BLOGonomics!

Filed in: Exercises |  LAUNCH |  GO | 
Posted on Wed, Jun 17, 2009, by Akira Morita

LAUNCH is a marketing workshop.

Every month on the last Friday morning, we sit down with a group of motivated small business owners and marketing professionals, and exchange ideas and thoughts. Topics change monthly, but are…

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LAUNCH III on May 29, on being SMALL

Filed in: Textbooks |  case studies |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Tue, May 19, 2009, by Akira Morita

Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?

Duh, obviously not.

I believe that being…

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Almost free “video profile”

Filed in: Quick Tips |  READY |  GO | 
Posted on Tue, May 05, 2009, by Akira Morita

Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…

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Instant Make-Over for your Blog

Filed in: Quick Tips |  GO | 
Posted on , by Akira Morita

Here’s a list of free and not-quite-free Wordpress “themes.”  A theme is a set of files that you can download and then install into your wordpress blog that instantly change the blog’s “look and feel.” You…

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No Logo Branding: LAUNCH discussion next Friday

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

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Why Take Risks: Ravenna Third Place

Filed in: Textbooks |  case studies |  GO | 
Posted on Tue, Mar 31, 2009, by Akira Morita

The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…

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Being A Good Host

Filed in: Quick Tips |  Exercises |  reading assignments |  Textbooks |  lessons learned |  GO | 
Posted on Wed, Mar 25, 2009, by Akira Morita

Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…

Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.

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Hosting? Make Time to Plan

Filed in: Quick Tips |  GO | 
Posted on Tue, Mar 24, 2009, by Dipika Kohli

Design Kompany’s Dipika Kohli makes a case for a good party

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