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category archive: field notes

15 posts

Social Networking: is it for you?

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Posted on Wed, Feb 25, 2009, by Akira Morita

I just got back from a really good (free!) forum hosted by the hard-working folks at NWEN. Ian Lurie of internet marketing company Portent Interactive, Nathan Kaiser of entrepreneurship blog npost.com, Nick Huzar of social media site Konnects.com were on hand to answer questions such as “is it all worth it? (yes, but don’t try to cash in right away)”. I missed the first few points, but here’s what I gathered in a bullet points.

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On-line Advertising: A Great Idea?

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Posted on Fri, Feb 06, 2009, by Akira Morita

I just attended a seminar on “digital marketing.” The lowdown: If you are a business selling goods and services to a local clientele, on-line “neighborhood” blogs can be a great way to market yourself. But you need a good plan.

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Business cards, short tips

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Posted on Sun, Feb 01, 2009, by Akira Morita

Here’s an article on business cards at FastCompany web site.  The author gives some interesting and tangible ideas for how to make a statement with your cards.  One caveat from Lightfoot, though—“standing out” in itself is…

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Psychographics

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Posted on Thu, Jan 29, 2009, by Dipika Kohli

When I went to the Urban Craft Uprising event at Seattle Center a couple years ago, I was in a sea of people who were exactly someone’s ideal customer.

If you’re a…

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Discontent as catalyst

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Posted on Tue, Jan 27, 2009, by Dipika Kohli

I was reading this article called ‘10 Ways to Identify a Leader’ and this note about the “constructive spirit of discontent” has stayed with me for days.

Here’s what author Fred Smith wrote about the National…

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