Social Media update II: from SXSW09
Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s Tribes
category archive: field notes
17 posts
Extreme elevator pitch, anyone?
I just stumbled on this web site called 12seconds.tv: a short-form only video sharing. Is it relevant to you? There are, in fact, a few things you can learn from it.
Social Networking: is it for you?
I just got back from a really good (free!) forum hosted by the hard-working folks at NWEN. Ian Lurie of internet marketing company Portent Interactive, Nathan Kaiser of entrepreneurship blog npost.com, Nick Huzar of social media site Konnects.com were on hand to answer questions such as “is it all worth it? (yes, but don’t try to cash in right away)”. I missed the first few points, but here’s what I gathered in a bullet points.
On-line Advertising: A Great Idea?
I just attended a seminar on “digital marketing.” The lowdown: If you are a business selling goods and services to a local clientele, on-line “neighborhood” blogs can be a great way to market yourself. But you need a good plan.
Business cards, short tips
Here’s an article on business cards at FastCompany web site. The author gives some interesting and tangible ideas for how to make a statement with your cards. One caveat from Lightfoot, though—“standing out” in itself is…
Psychographics
When I went to the Urban Craft Uprising event at Seattle Center a couple years ago, I was in a sea of people who were exactly someone’s ideal customer.
If you’re a…
Discontent as catalyst
I was reading this article called ‘10 Ways to Identify a Leader’ and this note about the “constructive spirit of discontent” has stayed with me for days.
Here’s what author Fred Smith wrote about the National…
