category archive: field notes
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Posted on Wed, May 19, 2010,
by Akira Morita
Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:
Having a…
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Posted on Sat, May 01, 2010,
by Akira Morita
By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”
Yes. And yes. Those are good realizations.…
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Posted on Tue, Mar 23, 2010,
by Akira Morita
Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…
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Posted on Fri, Jun 26, 2009,
by Akira Morita
Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.
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Posted on Tue, May 19, 2009,
by Akira Morita
Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?
Duh, obviously not.
I believe that being…
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Posted on Tue, May 05, 2009,
by Akira Morita
Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.
16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.
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Posted on Thu, Apr 16, 2009,
by Akira Morita
Would you dare start a new company without a logo*? No?
Why not?
No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…
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Posted on Tue, Mar 31, 2009,
by Akira Morita
Launch was a rousing success!
DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…
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Posted on Mon, Mar 23, 2009,
by Akira Morita
Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s Tribes
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Posted on Tue, Mar 03, 2009,
by Akira Morita
I just stumbled on this web site called 12seconds.tv: a short-form only video sharing. Is it relevant to you? There are, in fact, a few things you can learn from it.
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