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category archive: field notes

15 posts

Twitter: business or personal?

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Wed, May 19, 2010, by Akira Morita

Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:

Having a…

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Are you listening?

Filed in: Quick Tips |  Textbooks |  field notes |  GO | 
Posted on Sat, May 01, 2010, by Akira Morita

By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”

Yes. And yes. Those are good realizations.…

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7 Marketing tips

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  lessons learned |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Tue, Mar 23, 2010, by Akira Morita

Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…

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Writing for the web: tips

Filed in: Quick Tips |  Textbooks |  field notes |  GO | 
Posted on Fri, Jun 26, 2009, by Akira Morita

Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.

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LAUNCH III on May 29, on being SMALL

Filed in: Textbooks |  case studies |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Tue, May 19, 2009, by Akira Morita

Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?

Duh, obviously not.

I believe that being…

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LAUNCH II: Report

Filed in: Quick Tips |  Textbooks |  field notes |  LAUNCH |  READY |  SET | 
Posted on Tue, May 05, 2009, by Akira Morita

Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.

16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.

Want to hear what it was like? Download the mp3 of this session (edited down to around 30 min).

 

 

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No Logo Branding: LAUNCH discussion next Friday

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

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Field report: LAUNCH last Friday!

Filed in: Textbooks |  field notes |  LAUNCH |  READY | 
Posted on Tue, Mar 31, 2009, by Akira Morita

Launch was a rousing success!

DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…

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Social Media update II: from SXSW09

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  GO | 
Posted on Mon, Mar 23, 2009, by Akira Morita

Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s TribesRead On...

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Extreme elevator pitch, anyone?

Filed in: Textbooks |  field notes | 
Posted on Tue, Mar 03, 2009, by Akira Morita

I just stumbled on this web site called 12seconds.tv: a short-form only video sharing. Is it relevant to you? There are, in fact, a few things you can learn from it.

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