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category archive: Exercises

15 posts

Warm-up brain teasers, home work and reading assignments.

Seamless

Filed in: Quick Tips |  Exercises |  warm-up |  READY | 
Posted on Thu, Feb 05, 2009, by Akira Morita

Design Kompany made a web site for a client who told us she turns 90% of calls from web visitors into sales.

This illuminates the fact that not only…

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Why You Should NOT Advertise

Filed in: Exercises |  reading assignments |  GO | 
Posted on Tue, Feb 03, 2009, by Akira Morita

Did you watch the Superbowl? Well, I didn’t (I was never a big sports fan. For my partner Dipika, though, it’s a different story), but I watched some of the ads…

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Don’t mix brown

Filed in: Exercises |  warm-up |  SET | 
Posted on Wed, Jan 28, 2009, by Dipika Kohli

One of the books anyone looking to DIY branding should get a hold of is Designing Brand Identity by Alina Wheeler.

Before you launch a…

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Do I need a fancy business card?

Filed in: Quick Tips |  Exercises |  warm-up |  GO | 
Posted on Mon, Jan 26, 2009, by Dipika Kohli

One of the first thing you consider when you are starting a business of any kind is, “what would my BUSINESS CARD look like?”  Dipika Kohli explains how to go about getting your business cards designed and printed smartly. 

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Are you hurting for business, right now? 10 things you can do to amp up this month

Filed in: Quick Tips |  Exercises |  warm-up |  READY | 
Posted on Fri, Jan 23, 2009, by Akira Morita

As a small business owner, I realize finding and keeping customers is something I should be working on continuously, whether the economy is doing well or not.

But this new year brings a lot of hand-wringing about what’s to come. If chats with other business owners are anything to go by, that is.

The pressure is on
People are asking: Will I be able to grow my business as much as I hope to, and will I be able to make a difference in more people’s lives? How do I reach more people? Will anyone care?

Sound familiar?

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