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category archive: Exercises

17 posts

Warm-up brain teasers, home work and reading assignments.

“LAUNCH”: lightfoot brand workshop series kicks off next Friday

Filed in: Exercises |  warm-up |  LAUNCH |  READY | 
Posted on Mon, Mar 16, 2009, by Akira Morita

Could you use more business, right now?

Do you believe that the right branding and marketing moves can move you closer to your goals?

Is the lack of time and money holding you back?

If the…

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Focus focus focus

Filed in: Exercises |  reading assignments |  Textbooks |  lessons learned |  READY | 
Posted on Tue, Feb 10, 2009, by Dipika Kohli

Keep your focus tight and don’t waver.

Concentrate your efforts doing what you’re good at and what comes naturally to you.

Do that, and that only.

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Seamless

Filed in: Quick Tips |  Exercises |  warm-up |  READY | 
Posted on Thu, Feb 05, 2009, by Akira Morita

Design Kompany made a web site for a client who told us she turns 90% of calls from web visitors into sales.

This illuminates the fact that not only…

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Why You Should NOT Advertise

Filed in: Exercises |  reading assignments |  GO | 
Posted on Tue, Feb 03, 2009, by Akira Morita

Did you watch the Superbowl? Well, I didn’t (I was never a big sports fan. For my partner Dipika, though, it’s a different story), but I watched some of the ads…

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Don’t mix brown

Filed in: Exercises |  warm-up |  SET | 
Posted on Wed, Jan 28, 2009, by Dipika Kohli

One of the books anyone looking to DIY branding should get a hold of is Designing Brand Identity by Alina Wheeler.

Before you launch a…

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Do I need a fancy business card?

Filed in: Quick Tips |  Exercises |  warm-up |  GO | 
Posted on Mon, Jan 26, 2009, by Dipika Kohli

One of the first thing you consider when you are starting a business of any kind is, “what would my BUSINESS CARD look like?”  Dipika Kohli explains how to go about getting your business cards designed and printed smartly. 

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Are you hurting for business, right now? 10 things you can do to amp up this month

Filed in: Quick Tips |  Exercises |  warm-up |  READY | 
Posted on Fri, Jan 23, 2009, by Akira Morita

As a small business owner, I realize finding and keeping customers is something I should be working on continuously, whether the economy is doing well or not.

But this new year brings a lot of hand-wringing about what’s to come. If chats with other business owners are anything to go by, that is.

The pressure is on
People are asking: Will I be able to grow my business as much as I hope to, and will I be able to make a difference in more people’s lives? How do I reach more people? Will anyone care?

Sound familiar?

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