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category archive: Exercises

13 posts

Warm-up brain teasers, home work and reading assignments.

Lesson from a Hipster Brand Mogul

Filed in: Quick Tips |  Exercises |  warm-up |  Textbooks |  lessons learned |  READY | 
Posted on Tue, Dec 22, 2009, by Akira Morita

This from Gavin McInnes, co-founder of Vice Magazine:

Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…

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LAUNCH IV: BLOGonomics!

Filed in: Exercises |  LAUNCH |  GO | 
Posted on Wed, Jun 17, 2009, by Akira Morita

LAUNCH is a marketing workshop.

Every month on the last Friday morning, we sit down with a group of motivated small business owners and marketing professionals, and exchange ideas and thoughts. Topics change monthly, but are…

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The Three Questions You Need to Answer Before You Brand Your Business

Filed in: Exercises |  warm-up |  homework |  READY | 
Posted on Thu, Apr 30, 2009, by Akira Morita

Before you decide you need a new brand, or revamp an old one, certainly before you start any design process: you first need to clarify what your brand stands for, just how your service or product is unique. This is essential for any successful design project or marketing plan.

It just takes three questions.

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Webinar on Social Media Tomorrow

Filed in: Quick Tips |  Exercises |  reading assignments | 
Posted on Mon, Apr 20, 2009, by Akira Morita

Six Apart, the company that makes Movable Type, Typepad and Vox blogging platforms, is offering a free web seminar on Social Media tomorrow, at 10AM (PST). Not sure if there’ll be lots of pitch (e.g., “use…

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Being A Good Host

Filed in: Quick Tips |  Exercises |  reading assignments |  Textbooks |  lessons learned |  GO | 
Posted on Wed, Mar 25, 2009, by Akira Morita

Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…

Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.

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Social Media update II: from SXSW09

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  GO | 
Posted on Mon, Mar 23, 2009, by Akira Morita

Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s TribesRead On...

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“LAUNCH”: lightfoot brand workshop series kicks off next Friday

Filed in: Exercises |  warm-up |  LAUNCH |  READY | 
Posted on Mon, Mar 16, 2009, by Akira Morita

Could you use more business, right now?

Do you believe that the right branding and marketing moves can move you closer to your goals?

Is the lack of time and money holding you back?

If the…

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Focus focus focus

Filed in: Exercises |  reading assignments |  Textbooks |  lessons learned |  READY | 
Posted on Tue, Feb 10, 2009, by Dipika Kohli

Keep your focus tight and don’t waver.

Concentrate your efforts doing what you’re good at and what comes naturally to you.

Do that, and that only.

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Seamless

Filed in: Quick Tips |  Exercises |  warm-up |  READY | 
Posted on Wed, Feb 04, 2009, by Akira Morita

Design Kompany made a web site for a client who told us she turns 90% of calls from web visitors into sales.

This illuminates the fact that not only…

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Why You Should NOT Advertise

Filed in: Exercises |  reading assignments |  GO | 
Posted on Tue, Feb 03, 2009, by Akira Morita

Did you watch the Superbowl? Well, I didn’t (I was never a big sports fan. For my partner Dipika, though, it’s a different story), but I watched some of the ads…

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