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category archive: case studies

7 posts

How I Name Things

Filed in: Textbooks |  case studies |  lessons learned |  GO | 
Posted on Mon, Jan 24, 2011, by Akira Morita

When I started out as a graphic designer (well, more like a greeting-cards/t-shirt/brochure/logo hack) nearly two decades ago, I never thought I’d be getting paid for, never mind interested in, naming things. But now, naming is a big part of what we do. The more I learned about branding and identity design, the more I realized naming is a hugely important part of creating a compelling brand…

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Can you be the shirt-less dancing guy?

Filed in: Exercises |  warm-up |  Textbooks |  case studies | 
Posted on Mon, Jan 10, 2011, by Akira Morita

Something interesting that I stumbled on today…

Very thought-provoking commentary/interpretations (check out the blog posts by others below), but my personal lesson number one would be:

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LAUNCH III on May 29, on being SMALL

Filed in: Textbooks |  case studies |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Tue, May 19, 2009, by Akira Morita

Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?

Duh, obviously not.

I believe that being…

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Know Yourself

Filed in: Textbooks |  case studies |  READY | 
Posted on Fri, May 01, 2009, by Akira Morita

Speaking of asking yourself questions: this from a successful lawyer, via Dirty Lawndry (Thanks Karrie!):

“Define yourself first, then focus on your business or solo practice. Until you know yourself -…

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Daring to Succeed

Filed in: Textbooks |  case studies |  lessons learned |  READY | 
Posted on Wed, Apr 29, 2009, by Akira Morita

Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…

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Why Take Risks: Ravenna Third Place

Filed in: Textbooks |  case studies |  GO | 
Posted on Tue, Mar 31, 2009, by Akira Morita

The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…

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Brand called Obama, and What We Can Learn from It.

Filed in: Textbooks |  case studies |  SET |  GO | 
Posted on Mon, Feb 02, 2009, by Akira Morita

Did you watch his “Weekly Address” yet? Our new president is a “brand.” What entrepreneurs can learn from his example…

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