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What I learned about branding from newspaper design

Filed in: Quick Tips |  Textbooks |  lessons learned |  SET | 
Posted on Fri, Jan 23, 2009, by Dipika Kohli

Critique is going to happen. Just like when you launch your new brand, someone’s gonna tell you they think green is dumb. 

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Pressing Go

Filed in: Textbooks |  lessons learned |  Reviews & Summaries |  questions & answers |  READY | 
Posted on Tue, Jan 20, 2009, by Dipika Kohli

In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.

We asked Debbi how any business ought to think through strategy.