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monthly archive: April 2009

The Three Questions You Need to Answer Before You Brand Your Business

Filed in: Exercises |  warm-up |  homework |  READY | 
Posted on Thu, Apr 30, 2009, by Akira Morita

Before you decide you need a new brand, or revamp an old one, certainly before you start any design process: you first need to clarify what your brand stands for, just how your service or product is unique. This is essential for any successful design project or marketing plan.

It just takes three questions.

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Daring to Succeed

Filed in: Textbooks |  case studies |  lessons learned |  READY | 
Posted on Wed, Apr 29, 2009, by Akira Morita

Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…

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Webinar on Social Media Tomorrow

Filed in: Quick Tips |  Exercises |  reading assignments | 
Posted on Mon, Apr 20, 2009, by Akira Morita

Six Apart, the company that makes Movable Type, Typepad and Vox blogging platforms, is offering a free web seminar on Social Media tomorrow, at 10AM (PST). Not sure if there’ll be lots of pitch (e.g., “use…

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No Logo Branding: LAUNCH discussion next Friday

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

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