Why Take Risks: Ravenna Third Place
The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…
monthly archive: March 2009
Field report: LAUNCH last Friday!
Launch was a rousing success!
DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…
Being A Good Host
Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…
Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.
Hosting? Make Time to Plan
Design Kompany’s Dipika Kohli makes a case for a good party
Social Media update II: from SXSW09
Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s Tribes
Redefining Branding
How do we make talking about branding engaging? One way is to make it clear what it is that we are talking about. Design Kompany’s Akira Morita tells us a slightly new way to define “branding”.
Why do people hate the term branding?
“LAUNCH”: lightfoot brand workshop series kicks off next Friday
Could you use more business, right now?
Do you believe that the right branding and marketing moves can move you closer to your goals?
Is the lack of time and money holding you back?
If the…
If you want to be heard, whisper
When Design Kompany was based in Ireland, Akira and I hosted a party.
We lived deep in the heart of the Republic, the southwest tip of County Cork. In fact, it was the furthest away from…
5 things to do when writing for the web
People read the web. People read books. But people don’t read the web and books the same way.
Several years ago DK had our own in-house copywriter, Jace Krause. At the time, we asked him to…
Extreme elevator pitch, anyone?
I just stumbled on this web site called 12seconds.tv: a short-form only video sharing. Is it relevant to you? There are, in fact, a few things you can learn from it.
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