Seamless
Design Kompany made a web site for a client who told us she turns 90% of calls from web visitors into sales.
This illuminates the fact that not only…
Why You Should NOT Advertise
Did you watch the Superbowl? Well, I didn’t (I was never a big sports fan. For my partner Dipika, though, it’s a different story), but I watched some of the ads…
Brand called Obama, and What We Can Learn from It.
Did you watch his “Weekly Address” yet? Our new president is a “brand.” What entrepreneurs can learn from his example…
Business cards, short tips
Here’s an article on business cards at FastCompany web site. The author gives some interesting and tangible ideas for how to make a statement with your cards. One caveat from Lightfoot, though—“standing out” in itself is…
Psychographics
When I went to the Urban Craft Uprising event at Seattle Center a couple years ago, I was in a sea of people who were exactly someone’s ideal customer.
If you’re a…
Don’t mix brown
One of the books anyone looking to DIY branding should get a hold of is Designing Brand Identity
Before you launch a…
Discontent as catalyst
I was reading this article called ‘10 Ways to Identify a Leader’ and this note about the “constructive spirit of discontent” has stayed with me for days.
Here’s what author Fred Smith wrote about the National…
Do I need a fancy business card?
One of the first thing you consider when you are starting a business of any kind is, “what would my BUSINESS CARD look like?” Dipika Kohli explains how to go about getting your business cards designed and printed smartly.
Blogging Tips from “the Advertising Man”
For those who are starting a blog this year (or already at it; good for you!), here’s some good tips, adapted from wisdom of David Ogilvy, a famous “advertising man” and the founder of Ogilvy and…
Are you hurting for business, right now? 10 things you can do to amp up this month
As a small business owner, I realize finding and keeping customers is something I should be working on continuously, whether the economy is doing well or not.
But this new year brings a lot of hand-wringing about what’s to come. If chats with other business owners are anything to go by, that is.
The pressure is on
People are asking: Will I be able to grow my business as much as I hope to, and will I be able to make a difference in more people’s lives? How do I reach more people? Will anyone care?
Sound familiar?
