Psychographics
When I went to the Urban Craft Uprising event at Seattle Center a couple years ago, I was in a sea of people who were exactly someone’s ideal customer.
If you’re a…
Don’t mix brown
One of the books anyone looking to DIY branding should get a hold of is Designing Brand Identity
Before you launch a…
Discontent as catalyst
I was reading this article called ‘10 Ways to Identify a Leader’ and this note about the “constructive spirit of discontent” has stayed with me for days.
Here’s what author Fred Smith wrote about the National…
Do I need a fancy business card?
One of the first thing you consider when you are starting a business of any kind is, “what would my BUSINESS CARD look like?” Dipika Kohli explains how to go about getting your business cards designed and printed smartly.
Blogging Tips from “the Advertising Man”
For those who are starting a blog this year (or already at it; good for you!), here’s some good tips, adapted from wisdom of David Ogilvy, a famous “advertising man” and the founder of Ogilvy and…
Are you hurting for business, right now? 10 things you can do to amp up this month
As a small business owner, I realize finding and keeping customers is something I should be working on continuously, whether the economy is doing well or not.
But this new year brings a lot of hand-wringing about what’s to come. If chats with other business owners are anything to go by, that is.
The pressure is on
People are asking: Will I be able to grow my business as much as I hope to, and will I be able to make a difference in more people’s lives? How do I reach more people? Will anyone care?
Sound familiar?
What I learned about branding from newspaper design
Critique is going to happen. Just like when you launch your new brand, someone’s gonna tell you they think green is dumb.
Pressing Go
In spring 2008, Design Kompany met mobile software company Healthphone Solutions’ CEO Debbi Gillotti. She works on global operations and business strategy.
We asked Debbi how any business ought to think through strategy.
