Social Media update II: from SXSW09
Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s Tribes
Redefining Branding
How do we make talking about branding engaging? One way is to make it clear what it is that we are talking about. Design Kompany’s Akira Morita tells us a slightly new way to define “branding”.
Why do people hate the term branding?
“LAUNCH”: lightfoot brand workshop series kicks off next Friday
Could you use more business, right now?
Do you believe that the right branding and marketing moves can move you closer to your goals?
Is the lack of time and money holding you back?
If the…
If you want to be heard, whisper
When Design Kompany was based in Ireland, Akira and I hosted a party.
We lived deep in the heart of the Republic, the southwest tip of County Cork. In fact, it was the furthest away from…
5 things to do when writing for the web
People read the web. People read books. But people don’t read the web and books the same way.
Several years ago DK had our own in-house copywriter, Jace Krause. At the time, we asked him to…
Extreme elevator pitch, anyone?
I just stumbled on this web site called 12seconds.tv: a short-form only video sharing. Is it relevant to you? There are, in fact, a few things you can learn from it.
Social Networking: is it for you?
I just got back from a really good (free!) forum hosted by the hard-working folks at NWEN. Ian Lurie of internet marketing company Portent Interactive, Nathan Kaiser of entrepreneurship blog npost.com, Nick Huzar of social media site Konnects.com were on hand to answer questions such as “is it all worth it? (yes, but don’t try to cash in right away)”. I missed the first few points, but here’s what I gathered in a bullet points.
Five ways to fly high over time
Here are five things you can do to stay in it for the long haul.
5. Adapt. Be open to the idea of shifting your intended focus. You don’t know when you’re starting exactly who…
Focus focus focus
Keep your focus tight and don’t waver.
Concentrate your efforts doing what you’re good at and what comes naturally to you.
Do that, and that only.
On-line Advertising: A Great Idea?
I just attended a seminar on “digital marketing.” The lowdown: If you are a business selling goods and services to a local clientele, on-line “neighborhood” blogs can be a great way to market yourself. But you need a good plan.
