5 things to do when writing for the web
People read the web. People read books. But people don’t read the web and books the same way.
Several years ago DK had our own in-house copywriter, Jace Krause. At the time, we asked him to…
Extreme elevator pitch, anyone?
I just stumbled on this web site called 12seconds.tv: a short-form only video sharing. Is it relevant to you? There are, in fact, a few things you can learn from it.
Social Networking: is it for you?
I just got back from a really good (free!) forum hosted by the hard-working folks at NWEN. Ian Lurie of internet marketing company Portent Interactive, Nathan Kaiser of entrepreneurship blog npost.com, Nick Huzar of social media site Konnects.com were on hand to answer questions such as “is it all worth it? (yes, but don’t try to cash in right away)”. I missed the first few points, but here’s what I gathered in a bullet points.
Five ways to fly high over time
Here are five things you can do to stay in it for the long haul.
5. Adapt. Be open to the idea of shifting your intended focus. You don’t know when you’re starting exactly who…
Focus focus focus
Keep your focus tight and don’t waver.
Concentrate your efforts doing what you’re good at and what comes naturally to you.
Do that, and that only.
On-line Advertising: A Great Idea?
I just attended a seminar on “digital marketing.” The lowdown: If you are a business selling goods and services to a local clientele, on-line “neighborhood” blogs can be a great way to market yourself. But you need a good plan.
Seamless
Design Kompany made a web site for a client who told us she turns 90% of calls from web visitors into sales.
This illuminates the fact that not only…
Why You Should NOT Advertise
Did you watch the Superbowl? Well, I didn’t (I was never a big sports fan. For my partner Dipika, though, it’s a different story), but I watched some of the ads…
Brand called Obama, and What We Can Learn from It.
Did you watch his “Weekly Address” yet? Our new president is a “brand.” What entrepreneurs can learn from his example…
Business cards, short tips
Here’s an article on business cards at FastCompany web site. The author gives some interesting and tangible ideas for how to make a statement with your cards. One caveat from Lightfoot, though—“standing out” in itself is…
