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Webinar on Social Media Tomorrow

Filed in: Quick Tips |  Exercises |  reading assignments | 
Posted on Mon, Apr 20, 2009, by Akira Morita

Six Apart, the company that makes Movable Type, Typepad and Vox blogging platforms, is offering a free web seminar on Social Media tomorrow, at 10AM (PST). Not sure if there’ll be lots of pitch (e.g., “use…

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No Logo Branding: LAUNCH discussion next Friday

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

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Why Take Risks: Ravenna Third Place

Filed in: Textbooks |  case studies |  GO | 
Posted on Tue, Mar 31, 2009, by Akira Morita

The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…

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Field report: LAUNCH last Friday!

Filed in: Textbooks |  field notes |  LAUNCH |  READY | 
Posted on , by Akira Morita

Launch was a rousing success!

DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…

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Being A Good Host

Filed in: Quick Tips |  Exercises |  reading assignments |  Textbooks |  lessons learned |  GO | 
Posted on Wed, Mar 25, 2009, by Akira Morita

Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…

Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.

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Hosting? Make Time to Plan

Filed in: Quick Tips |  GO | 
Posted on Tue, Mar 24, 2009, by Dipika Kohli

Design Kompany’s Dipika Kohli makes a case for a good party

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Social Media update II: from SXSW09

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  GO | 
Posted on Mon, Mar 23, 2009, by Akira Morita

Continuing on my obsession with Social Media and its implication to lightfoot branding, here’s a talk from SXSW arguing for web sites that empower the users. I just read Seth Godin‘s TribesRead On...

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Redefining Branding

Filed in: Textbooks |  READY | 
Posted on Wed, Mar 18, 2009, by Akira Morita

How do we make talking about branding engaging? One way is to make it clear what it is that we are talking about. Design Kompany’s Akira Morita tells us a slightly new way to define “branding”.

Why do people hate the term branding?

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“LAUNCH”: lightfoot brand workshop series kicks off next Friday

Filed in: Exercises |  warm-up |  LAUNCH |  READY | 
Posted on Mon, Mar 16, 2009, by Akira Morita

Could you use more business, right now?

Do you believe that the right branding and marketing moves can move you closer to your goals?

Is the lack of time and money holding you back?

If the…

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If you want to be heard, whisper

Filed in: Textbooks |  lessons learned | 
Posted on Fri, Mar 13, 2009, by Dipika Kohli

When Design Kompany was based in Ireland, Akira and I hosted a party.

We lived deep in the heart of the Republic, the southwest tip of County Cork. In fact, it was the furthest away from…

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