LAUNCH III report, IV coming up
At LAUNCH III we had a great discussion on being small. The next LAUNCH, on Friday 26th, will be our last FREE LAUNCH, so mark your calendar now and get ready!
In defense of logo design
An interesting interview with Jeff Fisher, a prominent identity designer of the last couple of decades. There’s a strong defense of “hiring a professional” in logo design in the middle there. Good to know the other…
What I really think about when I think of logos
In the April Launch session, we talked about logos##, and whether it was something that’s integral to marketing of small businesses. I have stated my position on the subject briefly in places, but here is the long-hand form, for posterity’s sake.
LAUNCH III on May 29, on being SMALL
Does being small mean being weak? In the current economy, are we the small businesses the ones to be eliminated first? Should we all be looking for a job?
Duh, obviously not.
I believe that being…
Almost free “video profile”
Have you been wondering if your business might need a video profile? It’s a great way to showcase your personality and engage with prospects online. Biznik, business networking site based in Seattle, is throwing a video-shoot…
LAUNCH II: Report
Do we really need a logo? This provocative question was just a starting point for a very fruitful discussion on branding and the future of marketing.
16 people showed up for the second ever LAUNCH, an open forum for growing business, lightfoot way.
Want to hear what it was like? Download the mp3 of this session (edited down to around 30 min).
Instant Make-Over for your Blog
Here’s a list of free and not-quite-free Wordpress “themes.” A theme is a set of files that you can download and then install into your wordpress blog that instantly change the blog’s “look and feel.” You…
Know Yourself
Speaking of asking yourself questions: this from a successful lawyer, via Dirty Lawndry (Thanks Karrie!):
“Define yourself first, then focus on your business or solo practice. Until you know yourself -…
The Three Questions You Need to Answer Before You Brand Your Business
Before you decide you need a new brand, or revamp an old one, certainly before you start any design process: you first need to clarify what your brand stands for, just how your service or product is unique. This is essential for any successful design project or marketing plan.
It just takes three questions.
Daring to Succeed
Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…
