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Instant Make-Over for your Blog

Filed in: Quick Tips |  GO | 
Posted on Tue, May 05, 2009, by Akira Morita

Here’s a list of free and not-quite-free Wordpress “themes.”  A theme is a set of files that you can download and then install into your wordpress blog that instantly change the blog’s “look and feel.” You…

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Know Yourself

Filed in: Textbooks |  case studies |  READY | 
Posted on Fri, May 01, 2009, by Akira Morita

Speaking of asking yourself questions: this from a successful lawyer, via Dirty Lawndry (Thanks Karrie!):

“Define yourself first, then focus on your business or solo practice. Until you know yourself -…

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The Three Questions You Need to Answer Before You Brand Your Business

Filed in: Exercises |  warm-up |  homework |  READY | 
Posted on Thu, Apr 30, 2009, by Akira Morita

Before you decide you need a new brand, or revamp an old one, certainly before you start any design process: you first need to clarify what your brand stands for, just how your service or product is unique. This is essential for any successful design project or marketing plan.

It just takes three questions.

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Daring to Succeed

Filed in: Textbooks |  case studies |  lessons learned |  READY | 
Posted on Wed, Apr 29, 2009, by Akira Morita

Speaking of taking risks: this is a few weeks old, but a 23-year-old entrepreneur was rewarded for running a successful value-add laundry and cleaning business. New York Times Magazine reports:…

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Webinar on Social Media Tomorrow

Filed in: Quick Tips |  Exercises |  reading assignments | 
Posted on Mon, Apr 20, 2009, by Akira Morita

Six Apart, the company that makes Movable Type, Typepad and Vox blogging platforms, is offering a free web seminar on Social Media tomorrow, at 10AM (PST). Not sure if there’ll be lots of pitch (e.g., “use…

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No Logo Branding: LAUNCH discussion next Friday

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  LAUNCH |  GO | 
Posted on Thu, Apr 16, 2009, by Akira Morita

Would you dare start a new company without a logo*? No?

Why not?

No doubt, you have been told: “Your logo is the first impression of your company to your prospects. You need to make it…

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Why Take Risks: Ravenna Third Place

Filed in: Textbooks |  case studies |  GO | 
Posted on Tue, Mar 31, 2009, by Akira Morita

The Stranger from a few weeks ago had a nice piece about a bookstore called Third Place Books in Ravenna neighborhood of Seattle. It is a very thoughtful, well…

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Field report: LAUNCH last Friday!

Filed in: Textbooks |  field notes |  LAUNCH |  READY | 
Posted on , by Akira Morita

Launch was a rousing success!

DK had a very engaged group of a dozen professionals willing to listen and give frank, honest contributions to the conversation at hand: do we need to change how we…

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Being A Good Host

Filed in: Quick Tips |  Exercises |  reading assignments |  Textbooks |  lessons learned |  GO | 
Posted on Wed, Mar 25, 2009, by Akira Morita

Speaking of hosting (funny how that’s on our mind this week), Akira thinks building a web site is like hosting a party…

Building your web site and waiting for traffic is like hosting a party and waiting for people to stumble on it.

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Hosting? Make Time to Plan

Filed in: Quick Tips |  GO | 
Posted on Tue, Mar 24, 2009, by Dipika Kohli

Design Kompany’s Dipika Kohli makes a case for a good party

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